about us
why choose us?
Because your future depends on it.Or at least that’s what applying feels like.
We know, we were the applicants some time ago, just like U. 
Then we were international students in a new country, just like U will be. 
Then we were selecting applicants to be admitted into the universities U just might be applying to.
Now we use the connections and experience
we’ve built
throughout the past years to find the best of U and present it. So that applying feels less like your future’s at stake and more like your future has just started.
Mission
We put the you in uni. As simple as that. We are your advisors, your representation. We do the nitty-gritty work for your application. We direct you through your performance, so in the 15 minutes of showtime that you have in front of admissions committees, you get to shine.
Vision
We want to change the status quo by providing students with mentorship throughout their study abroad journey. We do not want to reinvent the wheel. Our goal is to offer high- quality services to students and parents. Your success is our success!
team
It’s personal.
Quite literally.
We’ve devoted all our academic and professional lives to university applications.
It was personal when we applied to universities.
It was personal when we recruited students for them.
And it is even more personal now, when we use our experience to tell your story in an application.
Ioana
Alexandra Benea
Ioana is Austrian with Romanian background and has lived in Vienna since 2009. She has studied and worked in international environments in Austria, Spain and USA ever since. She has been leading the global student recruitment team in a private international university in Austria, Ioana has also worked for a prestigious Italian university. Her experience in education is over 9 years. She has advised thousands of students with their university applications as well as their internships or job applications.
expertise
  • university counseling
  • career services
  • alumni services
  • student recruitment
education
  • BBA
  • MSc (business administration, tourism & hospitality)
skills
  • team leadership
  • event planning
  • career counseling
  • sales & marketing
  • strategy planning
languages
  • Romanian
  • English
  • German
  • Spanish
Katrin
Malcheva
Katrin is originally from Bulgaria and has lived in Vienna since 2014. She has been on both sides of a university application and knows the “life of an applicant”. She has many years of experience as a global student recruitment and marketing manager for an international university in Austria. Her priority is to do a deep analysis of your student profile and recommend you the best options for your future development. Katrin has been interviewing hundreds of students, therefore she knows what admissions committees look for in an applicant.
expertise
  • student recruitment
  • admissions
  • student journey advisory
education
  • BBA
  • MBA (business administration, digital marketing)
skills
  • customer relationship management
  • sales & marketing
  • project management
  • school and university coaching
languages
  • Bulgarian
  • English
  • Russian
  • German
our students
book an
appointment

how can we help?*
contact us
If you are a student or a parent and would like to set up an initial appointment to learn more about how we can support you, please fill out the contact form below or reach out to us on the channels below. The first appointment is for free.

if you are a university or school representative, please contact us at partners@best-u.eu or +43 676 3541639